PinChoose™ Shopping Assistant Toolbar

PinChoose™ is a new kind of shopping productivity tool for your web site that makes it easy and fun for your shoppers to find items they like and helps you profit from Social Merchandising and Social Product Sharing.

Here is how it works

QuickPin shows when you mouse over a product image. One click on it adds a product to the Toolbar ('sets it aside'). No need to select specific size or color yet. This helps the shopper efficiently browse hundreds of products and also allows her to resume her shopping at a later time. Pinning is less of a commitment for the shopper than Facebook Like or adding to wishlist or cart.

Shopper Badges are earned by Pinning and Liking items, inviting friends, having friends rate your items, rating their items, etc.

Social Merchandising

Improved shopping experience and a seamlessly integrated persuasion path of the PinChoose Toolbar and QuickPins increase the Facebook Connects on your site. Once Connected, the shopper can see items pinned by her friends and neighbors. This creates an implicit endorsement and helps the shopper discover new products.

Interacting with friends' items is fun and engaging

Visitors to a site outnumber actual purchases 20 to 1. Allowing visitors to look at pinned items instead of only purchased items greatly increases the chances of seeing friends and their items on a site.

Compare Items and Get Comments From Friends

PinChoose engages the shopper with a fun way to explore products that peaked her interest as well as products picked out by her friends and neighbors. It also makes it easy for her to ask her friends for help in choosing products, which spreads the word about your products via Facebook, Twitter and email.

Download a detailed PowerPoint Presentation

Tools to Boost Profits

PowerPoint Presentation

Social Product Sharing

PinChoose employs multiple context-specific avenues for product sharing. Sharing is purposeful and detailed resulting in more sharing activity and higher subsequent clickthrough and conversion rates.

Facebook Like buttons

Strategically placed Like buttons including in Quick View pop-ups on category pages, as well as when voting and comparing.

Ask Friends

PinChoose makes it easy and desireable for a single shopper to use multiple viral sharing methods including Facebook Wall Posts, Twitter, email and chat.

Facebook Wishlist

Shopper can publish her pinned items to a Wishlist app on Facebook, where friends and relatives can see them and buy them for her as presents.

Tracking and Reporting

PinChoose provides detailed end-to-end tracking and reporting of traffic that results from social product sharing, including its final conversion to a purchase. We enable you to identify the most viral products as well as the specific shoppers whose sharing activities result in the most actual orders so that you can market special offers to such influentials.

Real-time QuickPin Feed

PinChoose can also extend Social Merchandising beyond your web site to your Facebook page, your blog and your affiliate sites by publishing to a widget a real-time feed of today's 'hot items' (i.e. most QuickPinned) or visitor's friends' items.

Integration with QuickLooQ will allow visitors to see rich product presentation complete with full size / color / stock availability and rich imagery without leaving those sites.